
Over the years, Dunkin' Donuts has expanded its menu to compete with Starbucks and McDonald's. It serve espresso drinks, doughnuts and breakfast wraps.
My co-worker Jon Lansner recently spotted this “Tweet” from Dunkin’ Donuts:
“Calif is our No.1 asked/answered Q on the social media. A) We’re coming; when, tbd.”
“We’re coming.”
What?!!
I immediately followed up with Dunkin’ Donuts, an 8,000-unit chain with no brand presence in California.
Is Dunkin’ Donuts really coming?
Turns out, we shouldn’t hold our breath. A marketing rep for Dunkin’ Brands, parent company of the doughnut chain and Baskin-Robbins, sent me this statement:
“We get these kinds of tweets, emails and blog posts all the time about Dunkin’ opening in California. Dunkin’ Donuts will eventually be in California, but there is no date set yet. We will, of course, let you know if we get more specific news on the California market. “
Meanwhile, earlier this week, Dunkin’ Brands opened its 15,000th store — a combo Dunkin’ Donuts/Baskin-Robbins Express – in North Carolina. Yet we have nothing.
Why this chain refuses to set up shop in Orange and Los Angeles counties, I don’t know.
Tell us: What do you think? Is Dunkin’ Donuts smart for not setting up shop here? After all, look what happened to Krispy Kreme in Southern California. Write in and let us know, and take our POLL below:






The temporary shutdown includes dozens of company-operated Orange County cafes. License stores such as units operating in grocery stores are not affected.











