After writing a story last month about Newport Beach-based zpizza switching to organic flour, I got a call from a Florida chain called Pizza Fusion.
It seems they got a bit miffed over zpizza’s chest-thumping — as the founder boasted of his chain’s innovative wholesome pizzas made with natural and organic ingredients. That prompted Pizza Fusion’s Chief executive Vaughan Lazar to craft a rebuttal. (full letter published here, and other zpizza commentary.)
“I am the co-founder of a young organic pizza chain called Pizza Fusion. I applaud Zpizza for having the amazing foresight to switch to organic flour, as well as a myriad of other familiar changes this company has made … since Pizza Fusion opened in 2006. They say that “imitation is the sincerest form of flattery,” and if that statement is true, well, then I’m flattered.”
Frankly, after reading his long letter, I don’t understand what he’s talking about. Lazar claims zpizza, founded in Orange County in 1987, is imitating Pizza Fusion, founded in Florida in 2006.
Not sure how he can make this claim given the facts. But, I promised Lazar he could have his say.
Perhaps he felt he needed to set the record straight given the fact that Pizza Fusion is marching into zpizza territory. Pizza Fusion opened its first California unit in San Diego recently. It plans to launch eateries in Santa Monica, San Luis Obispo, Clovis and Temecula.
No word on others planned in Orange County.
I do have to say: The two pizzas shown, below, do look similar. But, don’t all pizzas generally look the same, and have the same ingredients?

Pizza Fusion (above)

zpizza founder Sid Fanarof shows off his new Rustica pizzas.