
In another smack aimed at McDonald’s, Carl’s Jr. will debut today a discounted Six Dollar burger that claims to be nearly twice as big as a Quarter Pounder.
Carl’s Jr.’s Angus burgers normally cost $3.99. But the new Six Dollar Cheeseburger will cost $2.79.
The price is the “lowest we’ve ever gone with the Six Dollar” burger, said chain spokeswoman Beth Mansfield. “It’s a big deal to offer it at this value.”
The Six Dollar Cheeseburger contains almost a half pound of charbroiled 100 percent Black Angus Beef, two slices of American cheese, onion, dill pickles, ketchup and mustard on a seeded bun.
“The Six Dollar Cheeseburger provides another option for burger lovers to get a delicious premium-quality burger at a better value than our competitors,” said Andrew F. Puzder, Chief executive of CKE Restaurants, the parent company of Carl’s Jr. and Hardee’s.
The introduction comes as Carl’s Jr. faces stiff competition from rivals who are offering deeper discounts on burgers. Puzder recently blamed the dollar menu wars for poor sales at the chain.
Even though Carl’s Jr. doesn’t have a formal $1 menu, Mansfield said the chain is trying to offer more “value” to customers. The Six Dollar Cheeseburger and the Big Carl are examples of new menu items that offer high-quality menu items at a good price, she said.
Mansfield said she cannot provide any sales figures for the $2.49 Big Carl burger. However, the new burger, which rivals a Big Mac, has helped boost foot-traffic in stores, she said. To keep the momentum going, the chain is launching a Big Carl Combo Rewards Card promotion starting today.
With the purchase of any size Big Carl Combo (priced starting at $4.49), customers will receive a gift card with a possible value ranging from $1 to $100. The promotion runs Nov. 18 – Jan. 5.
Tell us: Is Carl’s Jr. doing enough discounting? Will you try the Six Dollar Cheeseburger?
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At that price it’s a sure winner. I’ll certainly give it a try. I’ve avoided high priced hamburgers in the past because no matter what any of the fast food joints throw on it, the value isn’t there. But at this price I think it is, so I will give it a shot.
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So I guess I can’t joke about the tragedy of the 95 comments below?
Only if people were this knowledgeable and passionate about important stuff…no wonder the ones in charge, with far more disposable income than poor Troy, are laughing all the way to the bank (and are the bank for that matter).
Carl’s food can be good, but I’ll stick with the original burgers since all the six dollar burgers are precooked, and remind me a bit of reheated leftovers.
It’s a pity any post from Nancy about Carl’s Jr solicits all these creepy replies from prudes obsessed with Carl’s marketing style.
Had one. I love the charbroiled taste of Carls but it seems like they made it yesterday. My bun is always smashed, soggy, and distorted. I ask for no onion and it does not help. Used to work FF in high school and we would make burgers in advance and they would look and taste just like this….in and out is the only way.
damn i want a double-double….im in austin tx now
{on a happy note i got 3 job offers the first week i moved here, as opposed to the year and a half i spent and couldnt find a job in so-oc}
yummy
I’d return to Carls Jr. if they would finally stop showing those trashy, smutty and sleazy commercials. For a chain owned by someone who professes to be very religious, they sure have a corporate smut streak.
As a middle class guy who still has a great job and plenty of disposable income, I won’t go back to Carls Jr. until they clean up their commercials.
I agree with you 100%. Carl’s Jr commercials are the most disgusting/annoying crap on TV.
I like their commercials; it’s too bad management can’t be as innovative with a value menu. This is a step in the right direction.
More hot chicks in ads+lower prices=more profits.
I agree. I won’t eat there as long as my money is going to skeezers like Paris Hilton or Audrina Patridge.
Troy, “For a chain owned by someone who professes to be very religious” please let good ole Carl rest in peace, he has no control of these ads.
Carls Jr Management are bunch of bullies….who exploit everything from women to thier employees… to sell greasy food porn…
Mmm…food porn…
Dido. I thought I was watching a strip club commercial before they show the burger. Well, sex sells. But that’s is a new low for No. 2 fast food chain. Please, this is not a popular reflection of the new decadence of morals in America.
I believe you meant to write “ditto”, didn’t you?
Number 2 fast food chain? When did they pass Wendy’s and Burger King?
Regardless, it’s the number 1 tasty fast food chain and less expensive is better.
For somebody with high moral fiber, you come off as arrogant, bragging about your disposable income when others could benefit from the savings Carl’s Jr is offering. Isn’t arrogance and self-righteousness a sin?
I don’t know what’s categorized as a “sin”, as I haven’t been to church in decades and checked out of organized religion many moons ago.
But I still know smut when I see it, and the Carls Jr. ads are smutty.
Sandy -
There’s nothing wrong with stating your a “middle class guy who still has a great job and plenty of disposable income”. He is just stating to Carl’s Jr that he is a consumer who has money to spend on fast food that cost more than $1 and will not be spending that money at Carl’s Jr.
Disposable income means you have some money left after paying all your monthly obligations like rent, car payments, utilities and basic food from the grocery store.
Troy, I see what you’re saying, but take this excerpt from a 2008 Conde Nast Portfolio Magazine in-depth profile on Carl’s Jr. This passage specifically talking abou tthe “sleazy” commercials…
Other ads have included a gorgeous woman riding a mechanical bull while eating a Western Bacon Six Dollar Burger, an attractive woman inserting her entire fist into her mouth to demonstrate the oral capacity one would need to down a Monster Thickburger in a single go, and a Playmate-flanked Hugh Hefner holding one of several varieties of the Six Dollar Burger, with the tagline, “Because guys don’t like the same thing night after night.” The Hefner spot drew fire from televangelist Robert Schuller, who was quoted in news reports as saying that devout Christian Carl Karcher was “just heartbroken” by the wanton carnal innuendo on display. Puzder says Karcher, who maintained an office at CKE’s offices in Anaheim until his death January 11 at the age of 90, “hated the ads for 12 years” but understood their necessity. Puzder, a Catholic, says, “I’m probably more a member of the religious right than I am anything else, so these are my people I’m offending. That’s kind of a weird thing, but I can’t run the business to the aesthetic tastes of any particular group in the country. And I will tell you, when we run these ads, sales go up and they don’t come down.”
well for puzder’s sake hopefully God will be objective when he tells the same story on judgement day.
apparently they did come down. these guys obviously got cocky and it came back to hurt them.
two pretty good rules to live by: don’t get cocky, and don’t be a smut peddler. in their case, they adhered to neither.
Well you have to consider the man that does the voices. Sleazy to the umpth degree. But he is HOT so it is okay. Carls Jr, should put him in the commerical, flat buns and all.
I’m the same as you Troy. but at least they’re getting closer to offering a fair value for their food.
I still remember when they had a limited time promotion in the year after it was first introduced, which was two Six Dollar burgers for $4 (cheese extra if I recall). as a relatively starving student, I used to occassionally make it lunch and dinner. no fries necessary.
Everytime I’ve tried Carls $6 burgers, they are cold.
I have never received at fresh cooked $6 burger at CJs.
Maybe that’s their problem?
It’s going to take longer to cook a big hunk o’ meat, so I suppose the question is, do you want it fresh-cooked or fast? Perhaps you could ask for a fresh-cooked burger.
I don’t remember ever getting a freshly cooked $6 burger either, it’s cold everytime
“EVERYTIME”
Troy, you’re a loser.
Perhaps. But I still avoid Carls Jr.
I have been going to Carl’s occasionally, mostly for their Six-dollar burgers. With the discounted price of $2.79 on these black angus beef burgers, I am definitely going back more frequently.
Worry about your heart after you have a condition……….?
How’s that CKE paycheck working out for you?
I always like Carl’s jr.
By my old house they had a Sunday special, every sunday you could get any combo meal for $2.99. I liked the Big Carl but, my favortie is the double western cheeseburger. The fries are very good to.
I remember the Sunday combo deal. You can’t buy a burger for $2.99 @ Carl’s these days.
How about getting the franchises to honor the web coupons from the official corporate website for this chain?
It would be a better start at getting the value customers IMHO.
I have not had that problem to date. maybe you should “out” these locations that aren’t honoring the deals by letting us know where they are.
I also get tons of Carl’s coupons in my mail and/or Sunday paper. I’ve yet to have one turn me down for using one, and if they tried, I’d walk out.
I agree with Steveh the burgers are cold and the buns are limpy. They ought to offer toasted buns and hot burgers!!
any place it better than wasting your $$$at mac donalds. ever notice how small all of their buns have gotten, yet they overcharge for everthing. even their dollar menu tiny cheese brgr, is 1.19? what kind os b.s. is that rock on carlr jr.
hey troy, if your such a big shot with all your income, why not try a place where you dont need your car if you even have one. your comments are ”who cares”. have you ever had a date? with a women?
Mike, honey, I have plenty of dates. With men. I’m Gay.
And the Carls Jr. ads are still smutty. I wouldn’t want to see half-naked twinks in the ads either. Smut is smut, regardless of gender.
It’s not the six dollar burger that sucks, it’s the french fries. And the service you get at the drive through is horrible. It seems you always come up short in the bag.
Known fact, they (all fast food joints) EFF you at the drive thru. But helps with “food scams”, call after and say they messed up your order, take your receipt in and get free food.
Hate drive thrus, but if I find they screwed up, I always park my car and go inside and chew them out.
if I don’t notice til I get home, I call and demand a manager and yell at them. don’t let them get away with it.
And for $2.79 you also get 790 calories, 43 grams of fat (21 of those grams are saturated), 130 mg cholesterol, 2450 mg sodium. Add fries and a soda and you’ll be over your RDA in all categories (except fiber) and be an obese heart attack in the making!
Maybe it’s the economy that’s causing the price wars or perhaps people are finally coming to their senses about the nutritional void of these establishments and are treating their bodies with more respect.
I agree 100%, but you have to consider that CJ’s target audience is “young, hungry males,” many of whom don’t think about nutritional values. When I was that age, I used to eat what I jokingly called my morning “10-pound apple fritter.” Not anymore.
Recipe, please. I have 3 years until I hit 40 and have to start caring about nutrition.
Does this help? (note, this includes cheese)
http://www.dietfacts.com/html/nutrition-facts/carls-jr-the-original-s51755.htm
it’s 1010 calories not 790
I posted the “nutritional” information from the Carl’s Jr. website. Here is the link: http://www.carlsjr.com/menu
thanks for the followup. you’re right.. it should be 790. perhaps the listing I found was for their Double Six Dollar Burger, and mislabled. generally that dietfacts.com site is pretty accurate. I’ve used it for Taco Bell, Chipotle, and others in the past.
I think I’ve figured it out. that was old information, probably before they switched to Angus Beef for their Six Dollar Burger.
the “1010″ calories was accurate as of 2/2008. I emailed dietfacts.com for it to be updated.
I should have read their website more carefully. The “Original” Six Dollar burger is 890 which was the one I incorrectly mentioned as 1010 calories.
The Six Dollar “Cheeseburger” (no lettuce or tomatoes, white onions instead of red, no mayo) is a completely new burger that’s 790.
I have to say Carl’s is my FAVORITE fast food restaurant, right next to Wendy’s. So its nice that they lowered the price on one of there bigger hamburgers.
Im trying it this weekend for sure!!!
As far as there commercials go…they are pretty trashy. But there food is good and that all that matters.
their, there, and they’re…
Oh puleeze. A grammar lesson is all you have? You must have missed the 5 comments previous to this one with the same issue and misspellings.
I like an occasional Carl’s Jr. run. My fav is the western bacon cheeseburger but the big burger is definitely one of the best deals for fast food burgers.
I might try thise six dollar offer but there is no way I can eat that all at once…
lol- I trust myself too much and didn’t properly review my own writing…hence the ‘e’ at the end of ‘this’. Classic.
you sound bitter.
ugh…get a life!
I wish Wendys would bring back their black forest ham sandwiches, was great not having to settle for a burger at a fast food place.
i wish mcdonalds would bring back the MCRIB!!!! the mcrib was the truth!
You obviously didn’t read Nancy’s blog post from a few days ago…
http://fastfood.freedomblogging.com/2009/11/11/mcdonalds-mcrib-returning-to-southern-california/41457/
they are. you read this blog?
Just go back to last week’s articles: fastfood.freedomblogging.com
They serve the McRib in Hawaii all the time!
BARF!
That’s not a bad deal at all! I may just have to try it. As for the cold burgers, why don’t you take it back to the counter and tell them it’s cold and you would like another one??
I have always liked-loved Carl’s Jr. I am surprised and sorry that many have received their burgers– cold in the past. I would request at every time I go there to cook my burger “well-done”. And with coupons I go in the restaurants to make sure they get it correct.
Yes, Mr. Karcher was very upset and disgusted about those commercials. You do not see them anymore, do you? I have not seen them.
I am a loyal Carl’s Jr. fan. However, on some days, I/we all like to “change it up a bit” and not go to CJr every flippin’ day!
I am willing to go for it!
odd because i have never received a cold burger from CJs… well maybe i have at angels stadium or the honda center, but never from a restaurant. as far as fast food places go, to me CJs is pretty good because of their choices. i like onion rings better than fries and i can get those at CJs. plus i don’t know but to me the burgers taste fresher. i just wish i could enjoy them more often without worry of gaining bad health!
I have. I think just about everyone who’s ever been to a CJ’s has. in particular, this seems to happen most with a Western Bacon Cheeseburger. I can’t actually remember the last time I got one that was HOT.
their quality went down about 5-10 years ago. I’ll still go there every now and then, but in general it’s not what it used to be.
I am floored by the number of comments that say they haven’t been back since they changed their fries, which was over 25 years ago! wow!
no, they changed their fries about a year or two ago. 25 years ago they have crinkle cut fries, then they had those long, skinny fries that were trying to be more like mcdonalds. then about a year or so ago they changed to “fresh cut” fries. they are thicker with the skin on the sides.
bpsqwerty -
I have never received a cold burger from Carl’s. I tried this new $2.79 version of the $6 burger and it is great. This is probably the best value in fast food premium burgers. I also have to agree with Hooten below. You are thinking of changing from the fresh, crinkle cut fries 25 yrs ago. They changed from shoestring to the new natural cut fries only a year or two ago.
Where’s the tomato and lettuce??? I bet if you ask for tomato and lettuce they’ll charge you the regular $3.99.. I would rather have one slice of cheese and tomato and lettuce than a handful of pickles..
I love the fast food commercials especially the Carls ones. If you don’t like them oh well they werent made for you anyways. Maybe Carls doesn’t want your business. Maybe you should eat at Pollys!!!!
BTW this burger looks like a good deal, I didn’t like the big carl because it had too much meat, maybe this one will meet my needs..
lol, hey carls get this big meaty burger out of my face and give me lettuce and a bun…
hey marley I don’t want colon cancer ok. One burger patty is enough for me. Geez leave me a lone I didn’t say anything about your double chin.
I used to like Carls a LOT. now eating there is just kind of depressing and very unsatisfying, not to mention it will take a bite out of your wallet. it’s just easier to go somewhere with better quality that costs less, rather than put up with it.
I’m very close to their prime demographic so if they can’t convince me to eat there, you know something is wrong.
I’ve never read more inane comments in my life.
agreed
So why comment? I think both of you are just bitter about something. Why not just comment on the story? Do you not understand it? I mean really talk about inane, geeeesh look in the mirror
I’m going to get one now
This sounds great!!
You guys talking about the Carls Jr. sleazy commercials keeping you from eating their food… you *have* to be trolling, right?
Does it really affect your appetite so intensely that you would turn down the best burger you’d ever eat just because it was depicted in the hands of a half naked woman you will never meet, who didn’t prepare your burger personally OR serve it to you, who held it for 30 seconds on a television advertisement?
You, good sirs, are lying. You must be. I’d like to suggest you’re trying to stage some sort of protest, voicing your moral hangups which have nothing to do with the quality or the preparation of the food, and voting with your wallet, so to speak, but you’re doing it in the Yahoo! comments section. Unless Yahoo! was paid to post this article in the hopes that the Carls Jr. marketing department could learn a thing or two about why their burgers aren’t moving (and in all honesty, it wouldn’t surprise me, I just doubt it heavily), all your righteous indignation means nothing. Heck, it STILL means nothing. You are a sham. You are a fraud. Kindly pack your belongings and GTFO.
I’m on Yahoo? I don’t have a Yahoo account. I thought this was the Orange County Register!
Ms. Luna, my darling, can you confirm this is in fact the Orange County Register website and not Yahoo!, please?
if i’m not mistaken, this article was picked up by yahoo news and so people were reading and commenting via yahoo… which also might explain some of the off the wall hateful comments…
more arterie blocking red meat .Eat it and suffer
Looneys at the gate, for sure.
jack in the box has them all beat with thier chorizo and sausage burrito that will kill quicker than any heart attack. Give er hell folks
I am about to drop a hot carl in my pants this sounds delicious!
honeyman can’t read
I agree with Honeyman and aceofspades….I have never read so many inane comments in my life. I am laughing at these comments over a simple fast food cheeseburger. I hope the replies go on for days - we all must have too much time on our hands.
And, if you are bothered by the commercials, don’t watch them.
Want to talk about inane, look in the mirror.
I personally like the commercials. I liked it when they started with the Paris Hilton commercial washing her car and eating a burger. I think they’re great. When Andy Puzder was hit with the question from all the “religious” groups on why he would do such a thing and that it was trash, he told them to get a life. I agree! If you don’t like the ads they make, don’t buy from them, personally, I’ve always heard any publicity is good publicity, negative or positive, all the religious groups that stir up controversy just give them free advertising, gotta love it, ahh, I love the hypocrisy in our country today:)
Since you like the commercials you might be interested in this one that will be coming soon…
http://www.people.com/people/article/0,,20320965,00.html
I too have experienced the cold $6 burger at CJ. In addition, it was overcooked, and not a very tasty patty.
If it’s cold why eat it? Take it back and tell them it’s cold!
More discounted food for our fat aass society!!
BRILLIANT!!!
The price seems to be reasonable, I may give it a try. Not a big fast-food fan here, when I do I usually prefer In & Out.
I’m not sure how church/religion and commercials were drug into the topic. I thought the article was comparing different burgers and prices.
I was not impressed with the big carl. But I am going to try it again today just for the free gift card. It might be a nice amount of free food there!
Thanks for the tip, Nancy … I’ll definitely try this — I’ve had no problem with Carl’s Six Dollar Burgers in the past and my favorite has been the one with guacamole. Hmm … wonder if they’ll put guacamole on this one for a little extra $$.
I hope it’s better than the $2.49 Big Carl burger. I tried one and it was awful. Served cold as well.
all this back and forth about who’s got the biggest burger for the cheapest price is starting to get really boring (sorta like a p##**ing contest). And of course every time Nancy posts the latest, the posts are all about which hamburger tastes the best, tastes the worse, blah , blah blah, same-o, same-o. And I admit I have been one of the posters in the past.
And no, I did not read the posts - didn’t have to, it’s all been said before.
I will continue to read Nancy’s blog because there are many interesting stories amid the mundane.
maybe it’s life imitating art… all these fast food joints launch price wars knowing that NANCY will write about it… letting the public relations and arguing ensue!
…and knowing that people like you, Hooten, will read about them. If I’m not mistaken, there are more than 75 comments here. So far, to date, this is the No. 1 story on the OCR.com website. I don’t dictate what is news, or what people enjoy reading. You do.
oh gosh nancy, i know inflection is missing on a blog, but i was in no way shape or form criticizing you. in fact i was complementing you. in other-words what i meant to say (sort of jokingly) is that maybe your blog is so famous and popular that the fast food ceos know that if they start a price war you’ll report on it and they’ll get their word out there. i hope you understand what i mean. if not, please just accept my apology and know that i didn’t mean to insult you. i do love reading your blog and commenting. i was impressed that you take the time to respond.
Ah, OK!
sorry!
and congratulations on this being the #1 story on the website. well done.
You guys crack me up, the comments in here were a good read =).
I love Carl’s personally and I will probably give this burger a shot sometime or another. Since I do watch my waistline though, the other half of my burger will sit in my fridge for another meal. Fortunately for me, I don’t mind reheating, even if it doesn’t taste as good the second time around.
fatties
2 words + one letter.. IN ‘N OUT.
nuff said.
and.. i LOVE the conotation of the name, you up-tight nut-jobs.
btw, the chick on the mechanical bull was defiately their best ad.
well talk about devout Christians, yeah that’s In N Out.
Agreed nitsche. And for those that dislike the Carl’s Jr. ads? Well, I have to question the manhood of a few of ‘em.
Even eunuchs like ‘em.
know many?
hey I know. if nobody’s buying our burgers, let’s beat them over the head and call people names. that’ll do it! take it to the next level baby!!
oh great so I have to buy crap food to get a gc that will get me more crap food? CJs is gross,cold food! They are getting desperate because Wendy’s,MDs,and even BK is kicking their arse…on a side note,I read Nancy’s blog often, and the reason things get outta control is because ignorant people come on here,go off topic and attack other posters over the slightest differences of opinion ! Those people know exactly who they are too.
I’ve avoided all Carl’s Jr. food for most of the last 30+ years because in the late ’70s, they began putting monosodium glutamate (MSG) in all of their burgers, sandwiches and even their salads! I have averse allergic-type reactions to MSG, including “whopping” headaches.
I’d love to try some of their food, but I’d need to know that it was 100% MSG-free — and I don’t think Carl’s Jr. is willing to go to that length.
In my book, if food doesn’t taste good without MSG being added, it must not be very good to begin with.
Just had yet another stone cold Big Carl!
I gave CJs another chance but knew better.
My bad …. : (
It’s amazing how quickly people seem to drift off topic. Comments (I thought) were supposed to be related to the article; yet, I see numerous comments about Carl’s Jr commercials? Wow….anyway, let’s see if we can get back to the main topic which of course is that Carl’s Jr is offering a Six Dollar Cheeseburger for $2.79. This burger is stated to be bigger and better than McNasty’s Quarter Pounder w/cheese. I tried the Six Dollar Cheeseburger yesterday and I must say that it is definitely bigger and far better tasting than McNasty’s wanna-be Qtr Pounder. I’ll take char-broiled over fried anytime and the fact that it is a Six Dollar Burger is certainly a great offer–one certainly can’t beat the price! In regards to all who claim to be offended by Carl’s Jr ads–guess what? They are still giving you something to talk about and that’s still publicity in my opinion. Haha.
only one problem with that rant, Chrystal. the Quarter Pounder w/ cheese is not the competitor to the Six Dollar Burger — that would be the McDonald’s Angus burger.
nothing wrong with a quarter pounder in my opinion, but it’s just your b basic kid sized burger x 2. not my favorite but people seem to love it.
Um…bpsqwerty…in case you missed the beggining of the article that we are commenting about , here it is for you:
“In another smack aimed at McDonald’s, Carl’s Jr. will debut today a discounted Six Dollar burger that claims to be nearly twice as big as a Quarter Pounder.”
As you can see the Six Dollar Cheeseburger is supposed to be twice as big as the Qtr Pounder. That is why I referenced that in my comment. I was merely stating (not ranting as you put it) that I tried the Six Dollar Chesseburger and it is bigger and tastes better than McNasty’s Qtr Pounder w/cheese. Since you like the Qtr Pounder, why not try the Six Dollar Cheeseburger at Carl’s Jr? You may like it better….
I’ll have one for breakfast today!
Now all carls’ jr needs to do is teach english to it’s employee’s so you could actually order something in the drive thru. have you ever heard of In N out?? Chick fil a??
i only speak about 10 words of spanish and i’ve never had a problem ordering in english from any carl’s jr. what’s with the subtle racism?
Yeah, now that is what I’m talking about. Ima go in and order two right after work. What a great deal.
I enjoy the fact that it doesn’t come with mayonaise based sauces like most hamburgers, just ketchup and mustard. This keeps the calories low and not bloating. I can eat this burger more often without too much worry on weight gain. The only draw back is that ketchup and mustard are not the most delectable combination of sauces. Theres got to be more delicious water based sauces that don’t pile up the calories and really improved the taste. Another problem with this burger is that it’s inconsistently made from location to location. Sometimes there is onion, sometimes the sauces are above th patty, other times below. This discrepancy alters the tastes and experience. I hope they keep this burger on the menu. It’s the large burger out there wtihout globs of mayonaise, such as the McDonald’s Angus burgers.
Angus is just a brand. It was also Angus frozen hamburgers that severely poisoned a lady who bought a frozen package from Sam’s Club.
Hamburgers are contributing to global warming. Rain forest is cut down to raise callte to turn into patties. You do not want to see how you cattle are raised on factory farms.
And a “dollar menu” costs $1 — not $2.79. Sorry Carl.
ummm mmm good
I tried the big carl for the second time last night and it was not only huge(big as one of their expensive burgers),also really tasty. It cost 1.99 and I was starving, so that may have some affect on my sense of taste,but Iliked it. Carl may have a winner if they keep it at 1.99!