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Habit Burger invasion continues - 2nd O.C. site picked
October 11th, 2009, 10:45 pm · 18 Comments · posted by Nancy Luna, Staff Writer
The Habit Burger’s expansion into Orange County is ramping up.
The Irvine-based chain has signed a deal to open in Fullerton on Nutwood Avenue near Cal State Fullerton.
” They still have to build the space so I can’t commit to an opening date just yet,” said Pete Whitwell, an executive with the chain.
The restaurant will be part of the University Plaza complex, which is currently under construction across from CSUF. (Read full story on center here)
The Habit in Fullerton will open months after the Santa Ana location, which could open by the end of the year. The Santa Ana City Place Habit will be the chain’s first restaurant in Orange County.
The chain, known for its charburgers, opened more than 30 years ago in Goleta — a small beach haven near Santa Barbara. The Habit now operates four units in the Santa Barbara region including one on State Street. (Review: The Habit’s addictive charburgers)
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What about South County????
Sorry, Harriet..That’s all I know for now..Stay tuned.
No one lives there its not important to have one there.
Shhhh! Don’t tell anybody or they will start coming down here.
The invasion. What, were being overwelmed by another burger joint.
Great news! It seems like Fullerton/Brea is always ignored with openings and expansion, which is surprising to me. I am finally happy to get something! And The Habit is wonderful!
They need to come down to Irvine/Costa Mesa area. We need more good burger joints down here.
Yes they are branching out but took the chiliburger off the menu except at the original Goleta stand, dont trust the new management in Irvine they are making it not as good as it was. To bad for the OC will be getting the new Habit, not the one from a few years ago.
Irvine based and yet they are still working on opening their first restaurants in Orange Country? Weird no? And calling a burger joint the Habit is maybe being a little too upfront with people and their eating habits. I thought it might have been a place that sold healthier burgers.
Shawn, let me explain the “Irvine-based” mention a bit better. The Habit burger relocated its headquarters from Santa Barbara to Irvine about a year ago…So, the chain has NOT been in O.C. for very long.
The main reason why they moved down here? The chain’s CEO, Russ Bendel, lives in Orange County. He started about a year ago. Russ, by the way, used to run Mimi’s Cafe ..which is also based in O.C. Hope that helps.
One opened across the street from my office and they are great! Good selection and prices are reasonable! A little noisy if you plan on talking to someone during dinner.
John, Where do you work?
Fatburger is still the best, but not the Irvine locations. They made them… Irvine. Go to Buena Park, or Orange Mall, or if you can, any L.A. location.
I doubt it will be able to compete with the oncampus In-N-Out, though.
Why is it that here in the US everyone eats burgers and artery clogging foods all the time. If people would just eat healthy then that would solve the rising health care cost problem and we wouldn’t have to be messing around with all the insurance legistlation.
OCbear - because they’re delicious, relatively cheap, and easy to get.
Life is short, ocbear, live it up!
Russ from Mimi’s is a schumck… Make the company move with a SLOW roll out to Orange County?
So the bottom line is the execs in Irvine NEVER visit a location as they are too far away… great way to run a company… You would think you would want the ability for execs to be able to drop into the operation to see how things are run, vs. the lame idiotic way most restaurants companies run their biz via email and powerpoint…