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O.C. milk company shuts down
July 8th, 2009, 6:45 am · 27 Comments · posted by Nancy Luna, Staff Writer
A Laguna Beach-based company that hoped to woo consumers with a unique formula of its ‘heart healthy’ milk has shut down production.
SunMilk Dairy co-founder Richard Farrell confirmed that the company is no longer producing SunMilk for retailers.
“Unfortunately the product was discontinued. It was marketed wrong,” Farrell told me in an email statement recently.
Using patented technology, SunMilk stripped saturated fat from hormone-free milk and replaced it with healthier sunflower oils.
The result: a ‘heart-healthy’ milk free of saturated fat.
However, the company promoted SunMilk as a “sunflower milk” — something that confused consumers. Instead, it should have been marketed as a “better for you” milk, Farrell said.
Two years ago, company founders raised $10 million to begin marketing SunMilk. (Read OCR milk story) It was sold in Southern California markets, including Ralphs, Vons, Albertsons, Food 4 Less and Bristol Farms.
“There is still a small chance we might re-launch under a new name, but 5%
probably at most,” Farrell said.
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i want some
How was the cost and taste compared to, say, 1% or non-fat milk?
Stu Putz, have you ever had Stremick’s Heritage Foods Milk? Lots of flavor, lasts longer, very healthy for you…should I say more…here is a link to their great product.
http://heritage-foods.com/
PS-if you need Omega-3 DHA in your diet, you can also find that here
http://heritage-foods.com/omega3DHA.asp
Good point JoJo..and for those who like to support “local” companies..Stremicks Heritage milk is based in Santa Ana!
Stremick is based in Garden Grove. Where’s the cows?
at least his 10 million dollar investment didn’t do anyworse than had he put that money in the stock market!
$10 mil, ouch!!!
I liked Sunmilk. It tasted really good but it was way more expensive than regular 1% milk. It was a once in a while treat when it was on sale.
Why not be a small producer of hormone-free and raw milk? I go between Organic Pastures and Claraville Farms raw milk and they are both extremely delicious! Organic Pastures is closer than Claraville Farms, but I like the latter more because they use glass bottles.
If they say, “The product failed because it was marketed wrong,” isn’t the solution to start marketing it correctly rather than discontinuing it?
I bet the stories about “Reduced Fertility In Women Linked To Low Fat Dairy Food” didn’t help their marketing either, or the general shift to more basic (less tampered with) food during the recession.
…i think humans are the only creatures that drink milk after they are weaned..whaz up with that!
…i think afred took a class under a certain professor i remember at Cal State University, Long Beach..that professor made the same observation!
Actually, grown cats also drink COW milk. Few other animals, even humans, continue to drink milk from their own species.
We are also the only creatures that eat Cheetos and Twinkies.
It’s such a shame that it’s discontinued. It was a really good product and was the only milk that I’d drink. What’s the alternative?
Water. I appologize if that makes it too simple for you. Would you nurse on a cows udders? Would you? Think about it.
I liked it. And I am the whole milk drinker. Too bad it’s gone.
Personally, I would rather have Swiss Dairy milk. They are, by far, the best tasting and healthiest milk out there! Their milk last the longest in the industry. They also make a milk called Over the Moon which is excellent!!
By the way, oraganic is usually the worst milk out there, bacteria-wise!
Dave do you even know what your talking about, Stremicks is in Santa Ana and What bacteria are you talking about???
Do your homework have you ever heard of Ultra Pasteurization???
I think you are think of raww milk and bacteria, it’s like they go hand and hand…
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I’ve used organic milk and Stremick Heritage which I like
the best.
Sun Milk? I loved it!!!! But i have to agree, it was a bit pricey compaired to store brand 2%. It was a treat.
It was a good product, expensive but good. I think their biggest mistake was to not sell it in gallons. As a mom, I buy lots of milk on a budget. Buying a gallon and saving a buck or so would have made me a weekly buyer instead of waiting for sales or coupons.Horizon and Heritage sell in gallons and always have coupons available.
BRING IT BACK!!! This was the best milk on the market. Re-package it and get it going… It’s the only milk that tastes like whole milk without the guilt. RE-MARKET IT!!!!!
From Website:
Stremicks Heritage Foods™
4002 Westminster Ave.
Santa Ana, Ca 92703