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Fast Food Maven ~ Restaurant news, trends and culture by Nancy Luna.

Diedrich sale of last O.C. retail chain complete

June 15th, 2009, 8:55 am · Post a Comment · posted by Nancy Luna, Staff Writer

diedrichlogo.gifIrvine-based roaster Diedrich Coffee said Monday that it completed the $3.1 million sale of its Gloria Jean’s Coffees domestic operations to Praise International North America.

The deal, first announced in March, includes the sale of 102 franchised and company-operated Gloria Jean’s Coffees locations in 24 states.  Orange County is home to three Gloria Jean cafes in Brea, Mission Viejo and Westminster.

The sale officially disconnects Diedrich from any retail cafe operations.

Dissolving its retail business started a few years ago when it sold its namesake coffee chain, Diedrich Coffee, and Coffee People brands to Starbucks in 2006.  The $13.5 million sale effectively wiped out the Diedrich name in Orange County as the company opted to reposition itself as a wholesaler.

Ironically, many of those converted Diedrich-Starbucks cafes have since been shuttered by Starbucks.

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