Orange County Register

The $3.99 spray is only .17 ounces

*Updated 12:30 p.m to include response from Burger King

–

So I cracked open my mail today and discovered a tiny bottle of Burger King’s new “Flame” body spray.

As you might recall from my previous post, the meat-scented musk concoction is another publicity ploy by Burger King. (And, yes, I’m playing right into the chain’s hands.)

But I was curious to smell the meat musk, as were my co-workers. So I sprayed.

One reporter’s reaction summed up our disappointment: “I don’t smell steak.” (Read more smelly reactions at Hamburger Today)

It was like smelling an olfactory-challenged uncle who doused himself with too much cologne.

It was so bad, I had to spray Lysol around my desk to mask the smell.

Honestly, I would have preferred the smell of meat to this icky stuff.

*Here’s how Burger King responded when I asked about the Flame smell:

“It is not a hoax. While the notes of the body spray do not specifically refer to the scent of meat, it can’t be denied there is something seductive and manly about meat being grilled over an open flame. BK was able to capture that and were excited to share with Flame.”

Related stories:

• Burger King to cut sodium from kids meals
• Burger King closes in Tustin
• Burger King value menu item tops “worst” food list

You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.