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Starbucks launching coffee at 1,900 Subways
December 15th, 2008, 5:33 am · 6 Comments · posted by Nancy Luna, Staff Writer
When you think about it, this kind of partnership was bound to happen: Starbucks, the nation’s largest cafe chain, has cut a deal with Subway – the nation’s largest sandwich shop — to launch premium coffee in 1,900 Subways.
The test calls for Subway to start serving Starbucks-owned Seattle’s Best Coffee in stores. Blends expected to be sold in stores include Seattle’s Best, Henry’s Blend and 6th Avenue Bistro Blend. The coffee will come in small (12 ounces) and medium (16 ounces) sizes.
So is Southern California a test market?
Will Phelps be hawking coffee for Subway soon?
Seattle’s Best is still defining the markets that will be included in the test, the company. The test will launch in January and is expected to run for six months.
Stay tuned for more details.
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- Some McDonald’s in O.C. start serving lattes, other espresso drinks
- Update on 10 Starbucks closing in O.C.
- Pay $25 and Starbucks will treat you like gold
- Costco selling Starbucks gift cards at 20% off
- ‘Starbucks of Taiwan’ set to open first U.S. cafe in O.C.
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Starbucks is going to fold in to Subway or some other “fast food” chain - or perhaps several different chain stores. There is no way to it to survive independently in this economy, especially with McDonald’s and others offering specialty coffees. Why do you think they are offering discounts via Costco?
how about some macaroni salad instead?
Ha Ha rainlover!
I’m sure the coffee will be primo priced so that customers can enjoy the “Starbucks” experience.
can i get a grande tuna on wheat steamed to 183 w/ no foam?
I Say Just Come To BaristaOnDutY For Your Coffee Need, Starbucks Has Had It’s Shine Now It’s My Time. Baristaonduty.com Baby!! (||_||
It appears Starbucks has a strategy to grow it’s wholesaqle business. Some remember that before Starbucks purchased Seattle’s Best, they had retail locations. One was in Brea at the Brea Union plaza.
You can find Seattle’s Best at Border’s at select locations with the Starbucks-like and looking shop. (To me, they look just like Starbucks locations, without Starbucks coffee).
As I travel, I often see Seattle’s Best at independent coffee shops, restaurants, airport kiosks, company break rooms, etc.
If United hasn’t been able to screw-up Starbucks coffee at 35,000 feet, I doubt the Subway franchisees will screw up Seattle’s Best at the thousands of Subway locations.
If I were a franchise owner, I would question the significant price increse over the current vendor used for coffee purchases. I wonder if Subway franchisees have the option to “opt-out” of the Seattle’s Best program?