
Carl’s Jr. is headed to Kazakhstan. (If you don’t know where this is — think, Borat.)
CKE Restaurants, the parent company of the burger chain, said that The Americana Group will build the restaurants over the next five years. The Carl’s Jr. and Hardee’s franchisor currently operates 194 Hardee’s restaurants in the Middle East.
Read CKE’s full press release here.
My take: I expect this overseas trend to continue as American restaurant brands continue to report dismal sales during this recession. Other Southern California chains expanding internationally include Orange County-based Taco Bell, Johnny Rockets and Bubba Gump Shrimp Co.
Dubai is a major growth area. Some of the fast-food and cafe brands setting up shops there include Coffee Bean & Tea Leaf, Starbucks, Arby’s and Dunkin’ Donuts.
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I’ve worked in Kazakhstan since 1992. The people as well as the market are ready for more choices in fast food offerings. I do hope CKE can overcome the obsticles with local governments as well as Kazakhstan’s labor and other protectionist polocies and get started in Kazakhstan. I would be happy to be able to participate in this process and share insights from my experiences in this most difficult geopolitical area.
well this will definitely make benefit Kazakhstan!
Yes!!
Let’s export artery-clogging, fatty, low-nutrition food to poor countries.
What a great legacy to leave the world!
Make benefit glorious cultural fast food offerings to Kazakhstan