Pizza Hut continues to seduce Internet-savvy eaters by unveiling eGift Cards this week.

The cyberspace gift cards can be “purchased, shared and redeemed entirely online,” the company said. No need for plastic.

The virtual pizza gifts can be personalized and ordered at www.pizzahut.com/giftcards.

My take: This is a smart move by Pizza Hut, especially as we enter the holiday gift-giving season. As online ordering becomes more popular, I hope other restaurants offer these kind of services.

Related stories:

• Facebook now taking Pizza Hut orders
• Southern California fast-food chains step up online ordering

Posted in: Fast food news • Marketing Buzz • Pizza • eGift cards • gift cards |

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