Taco Bell video: scrounge for coins, get a great meal? View new ads

May 15th, 2008, 9:38 am · 1 Comment · posted by Nancy Luna, Staff Writer

Taco Bell debuts a revamped value menu today. Click here to read previous stories on this. The Irvine-based Mexican fast-food chain will kick off its value menu campaign Sunday with these two spots:

#1: Shows people scrounging for coins in couches, coffee tables and cars to eat at Taco Bell. The chain’s new value menu price points: 79, 89, 99 cents. The message: it’s cheap to eat at Taco Bell.

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#2 The Cheesy Double Beef Burrito was created by Taco Bell to compete against $1 cheeseburgers at rival chains. Here’s a spot focusing on this item, which the chain calls the “hero” of the value menu. Orange County connection: The drive-through scene (below) was shot at the Taco Bell at 2246 S. Grand Ave in Santa Ana.

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Florence Burton says:

May 27, 2009 at 5:02 pm

As a teacher in children’s church we are teaching our youngsters stewardship. Your commercial showing people scrounging for pennies to purchase a descent meal is very timely. Our Children’s Day Sunday -June 14, 2009- at Cornerstone Fellowship Baptist Church (20 W. Lea Blvd. in Wilmington, DE. l9802 -Rev. Donald Dunnigan is pastor) will focus on the penny and how being a good stewards of even your pennies, and how every cent will amount to some good.
If there are any coupons for these meals they would be greatly appreciated to help put the clenchers on what I pray is going to be a fun filled successful Sunday. Thanks so much in advance. Your commercial is very, very, timely
Children’s Church Teacher
Florence Burton

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