Orange County Register

Sweet times are turning sour for Jamba Juice.

Once one of the fastest-growing quick serve concepts in the country, Jamba Juice announced a major reorganization plan that includes shutting down 10 stores and eliminating 53 jobs. In addition, the smoothie chain has decided to scrap plans to build seven new stores.

It’s unclear if any of those stores are in Southern California, where dozens of smoothie concepts have erupted over the years. Jamba Juice representatives said Thursday that the chain has not disclosed which smoothie shops will close.

“The company believes these efforts will help position the company to best execute its strategy to simplify healthy living,” Jamba Juice said in a statement.

Slowing growth will allow Jamba Juice to focus on boosting sales at existing stores, the company said. More details are expected May 27, when the company releases first quarter earnings.

To learn more, click on Jamba Juice’s press release.

Related links:

• Cold Stone Creamery debuts line of smoothies
• Jamba Juice introduces breakfast

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