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Fast Food Maven ~ Restaurant news, trends and culture by Nancy Luna.

Sprinkles Cupcakes minus the cake: Frosting shots

April 14th, 2008, 3:00 am · 6 Comments · posted by Nancy Luna, Staff Writer

sprinkles101.jpg

During a pot luck at work the other day, the conversation turned to cupcakes and frosting.

Some of my co-workers are frosting fiends, and I happened to mention that Sprinkles Cupcakes serves icing shots for 75 cents. They responded, “Say what?”

I guess I figured everyone knew this. But apparently not.sprinkles1061.jpg

Frosting shots have been available at Sprinkles since it opened in Beverly Hills in 2005, but it is not a “widely publicized” menu item, said Victoria Stein, a marketing representative for the gourmet cupcake shop.

Sprinkles has a store in the Corona del Mar Plaza, so I headed down there with my friend, Tamara, the other day to investigate.

The shots come in mini-paper cups, and are pretty hefty — about 2-3 ounces. The frosting is, in fact, so thick that you can hold the shot upside without anything falling out— kinda like a Dairy Queen     Blizzard. sprinkles103.jpg

It is the perfect size for frosting addicts, which is why I brought Tamara along with me. You should have seen the dreamy look on her face when the Sprinkles worker walked out with my order: a variety pack of frostings. (Click on my pic, right, to enlarge)

Frosting menu: Flavors change daily, and are based on whatever cupcakes are being sold that day. For example, on Saturday the frostings are creamy vanilla, bittersweet chocolate, coconut cream cheese, fudgy milk chocolate cream cheese, cream cheese and strawberry.

Red Velvet cupcakes are sold everyday, so the cream cheese frosting can be ordered as a shot daily. The most popular frostings are cream cheese and dark chocolate frosting, Stein said.

One tip: Don’t forget to ask for sprinkles on the frosting. If you don’t ask, you might not get any. For example, on the coconut frosting, I had them add coconut flakes on top so it replicated the look of the cupcake.

sprinkles109.jpgFrosting to cupcake comparison: In the photo on the right, the lemon coconut cream cheese frosting shot sits to the left of its “big sister” cupcake. It’s a pretty large helping. Sprinkles sells cupcakes for $3.25 each. So, if you are a frosting fiend, the 75-cent icing-only approach seem like a pretty good deal.

I bought 10 shots for $7.50, and took them back to work. We were on a sugar-high all afternoon.

To learn more about Sprinkles Cupcakes, click here. The Corona del Mar shop is at 944 Avocado Ave. in the same retail center as Bristol Farms.

Photos courtesy of Tamara Chuang, The Gadgetress & Frosting Freak

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