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It was a bad year for Starbucks.

And, when giants like this fall, someone must go down with them. On Monday, it was Chief executive Jim Donald.

Donald was fired and replaced by Starbucks founder and Board Chairman Howard Schultz. Schultz is considered the backbone of the company, having built the cafe chain as a “third place” where consumers can enjoy a latte. But, now Donald is out, having apparently been blamed for the company’s plummeting stock.

Shares have dropped in value 50 percent over a year. To read more, click here.

Tell us: Can Schultz fix what’s wrong at Starbucks, or is it too late? What changes would you like to see at Starbucks?

Related stories:

McDonald’s to take on Starbucks by adding latte-making baristas in 2008, according to Wall Street Journal.

Marketwatch on Schultz’s media conference call 

Posted in: Cafes and Coffee • Starbucks |

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